Travel & eCommerce CX Automation

Shoppers expect instant resolution. Travelers expect zero friction.

Callvu gives eCommerce and travel companies a controlled way to complete high-risk, transactional, and regulated steps inside conversational channels without exposing sensitive data to GenAI. Every step is validated and accurate, so digital channels finally finish what AI starts.

The Elephant in the Room

Conversational commerce and travel break at the moment money or identity enters the flow.

AI can recommend products, answer policy questions, or assist with itinerary information. But once a customer needs to authenticate, change a booking, submit documents, process a refund, proof eligibility, or complete a payment, the bot fails.

Completion doesn’t fail from confusion.
Completion fails because the steps require identity binding, payment compliance, refund rules, regulatory disclosures, and structured workflows AI can’t guarantee.

Annual global losses from failed checkouts,
abandoned refunds, and incomplete travel
Booking changes escalate
when identity verification or payment re-auth is required.
Average customer touches needed
to complete a single refund or itinerary modification.

Two completion modes close the gap

Travel and eCommerce providers must enforce authentication, fraud checks, disclosures, refund/chargeback eligibility rules, document capture, signatures, and PCI boundaries. Generative AI isn’t designed to enforce any of that. Callvu is.

UI Mode (Micro-App Completion)

A structured workflow that enforces step order, identity validation, refund eligibility logic, document capture, signatures, and mandatory disclosures inside chat or SMS.

Deterministic Backend Completion Mode (MCP-Enabled)

Executes precise booking changes, refunds, cancellations, payments, verifications, and account updates in your core systems with guaranteed accuracy.

Together, these modes allow digital channels to complete transactions that normally escalate.

Use Cases Travel & eCommerce Orgs Need

Complete the transactions that break your channels today.

Payments & Checkout Completion

Reduce abandonment
PCI-safe payments, re-auth, BNPL updates, gift card integrations, and structured completion of failed checkouts.

Refunds & Cancellations

Increase automation
Enforce refund rules, eligibility logic, disclosures, identity verification, and evidence capture before execution.

Booking & Order Changes

Reduce support load
Update itineraries, modify orders, handle exchanges, and capture required documents and signatures.

Account & Loyalty Updates

Protect customer accounts
Identity-bound updates to profiles, loyalty points, rewards, stored payment methods, and preferences.
Travel & eCommerce Workflows

Build any commerce or travel workflow you need.

Booking Management

Complete changes without agent involvement.

Flight, hotel, or rental changes
Document capture for regulated international travel
Identity checks for sensitive modifications
Travel & eCommerce CX Automation - Booking Management - Callvu Agentic CX

Refunds & Adjustments

Guarantee compliance with refund rules.

Eligibility logic
Disclosures and signatures
Evidence capture and deterministic refunds
Travel & eCommerce CX Automation - Refunds & Adjustments - Callvu Agentic CX

Payments & Checkout

Recover lost revenue.

Re-authorizations
Autopay and subscription flows
BNPL/Wallet integrations
Travel & eCommerce CX Automation - Payments & Checkout - Callvu Agentic CX

Account Management

Keep shoppers and travelers in-channel.

Profile updates
Payment method changes
Loyalty updates with identity binding
Travel & eCommerce CX Automation - Account Management - Callvu Agentic CX
Compliance & Security

Built for PCI, PII, and travel regulatory environments.

Data & Transaction Security

PCI DSS alignment, tokenization, PII separation from LLMs.

Audit & Evidence

Disclosure logs, signatures, timestamps, and required artifacts stored immutably.

Enterprise Security

Content governance, versioning, and approval workflows.

Regulatory Support

Refund policy enforcement, identity requirements, evidence capture, and international travel compliance.

Claims and intake

Form submission with doc upload and routing

Account updates and service changes

Service changes, updates, plan modifications

Proven at Scale

Trusted by leading eCommerce and travel brands.

“We cut refund handling time by 50% with structured digital flows.”

VP Support, Global Marketplace

“Checkout recovery jumped 19% once payment steps stayed in-channel.”

Director Digital, Top eCommerce Brand

“Document capture for international bookings finally became automated.”

Head of Operations, Travel OTA

Integrations

Works with your booking engines, commerce stack, and payment systems.

Commerce Platforms

Deterministic posting to carts, orders, and account systems.

Travel Systems

GDS, booking engines, and reservation systems updated accurately.

Payments

PCI-safe processing for cards, wallets, BNPL, and re-auth.

Identity & Fraud

Step-up verification tied to high-risk actions.

Callvu Studio

Ready to complete the transactions your AI escalates today?

See how top brands use Callvu to complete payments, refunds, bookings, and account updates inside digital channels.

Frequently Asked Questions

How does Callvu enforce refund eligibility and required disclosures?

UI mode enforces refund rules, eligibility logic, disclosures, signatures, and identity verification. Deterministic mode executes the refund exactly.

How do you prevent sensitive data from touching GenAI?

Payment info, PII, and documents stay inside Callvu’s governed micro-apps. AI assistants never interact with raw data.

Why does deterministic completion matter for travel and commerce?

Refunds, bookings, and payments cannot rely on probabilistic responses. Deterministic mode guarantees accuracy and prevents policy breaches.

How long to deploy workflows?

Most brands launch 3–6 flows in 2–5 weeks using templates for payments, refunds, booking changes, and account updates.

CallVU Is now FICX

CallVU has officially relaunched as FICX.