About Us

Make Customer Journeys Effortless and Satisfying

Every customer lifecycle is filled with customer journeys. When you make it easy for people to complete them, you earn their trust and loyalty. Callvu enables customer-obsessed companies to make every journey effortless. Our powerful solutions eliminate the barriers between your processes and how customers want to take action. Extraordinary, easy-to-complete experiences, delivered in any channel or device.

Pioneering Technology

Legacy workflows frustrate customers, dragging down customer loyalty and lifetime value. Callvu leads the industry in helping clients transform customer experiences, making them fast and easy to use. 

With our powerful Callvu Studio, you can offer extraordinary digital self-service and agent-led experiences for any pre- or post-sales task. Proprietary features and technology put an omnichannel, customer-friendly face on your company’s processes.

World’s Most Innovative Clients

For 10+ years, Callvu has served leading companies across the Americas, APAC, and EMEA in multiple industries, including telecom, banking, financial services, insurance, healthcare, and more. 

Millions of customers use Callvu experiences every month to solve their own problems or get faster resolution on customer support calls. Our client retention rate is 98+%, and our business grew 200% in the last year alone.

Our Expert Team

The Callvu team has 100+ years of experience making CX better for people and companies. Our people invented many innovations that help make customers happier and more satisfied.

Dr. Ori Faran

Chief Executive Officer, Co-Founder

An entrepreneur and a seasoned tech leader, Ori holds a Ph.D. (cum laude) in Business Administration, specializing in customer engagement. Ori is a pioneer in contact center innovation, has led Visual IVR and Engagement Digitalization patents, and has vast experience optimizing customer journeys and process automation for leading global enterprises.

Michael Oiknine

GM North America

Michael joined Callvu in January of 2020. As an entrepreneur, Michael has held C-level positions in B2B companies spanning the entire customer journey. Prior to Callvu, Michael successfully co-founded Kefta, a web-personalization startup acquired by Acxiom (NYSE:RAMP) and Apsalar, a mobile attribution platform which merged with Singular in June 2017.

Doron Rotsztein

Chief Technology Officer, Co-Founder

Doron is responsible for designing and developing FICX’s infrastructure and solutions. He brings over two decades of experience in software development, project leadership, and innovation. Before FICX, Doron helped build the world’s most popular contact center solutions and consulted for leading global enterprises.

Roee Halfon

VP of Technical Operations, Co-Founder

Roee serves as VP of Technical Operations, overseeing all FICX deployments & support. Roee brings decades of experience leading strategic CX initiatives that resulted in dozens of successful, mission-critical deployments. Roee held similar roles at VocalTec, Surf&Call, and CosmoCom Interactive.

Chris Filly

VP Marketing

Chris has more than a decade of experience in brand development and enterprise technology marketing. Before joining FICX, Chris was a senior brand and marketing executive with Adobe, responsible for Adobe Experience Cloud. Chris has held similar roles at Oracle and Conversant.

Daniel Kaplan

VP Client Solutions

Daniel has over 20 years of experience driving digital transformation at leading financial institutions. He joined FICX from Citibank, where he led big data and intelligence initiatives. Daniel has also held similar management positions at E-Toro, Barclays Capital, Lehman Brothers, and NASDAQ