Across industries and across the globe, service organizations are encouraging migration to digital self-service. The benefits are clear: lower costs, elimination of service wait time, a richer digital customer journey, enhanced customer satisfaction and brand equity. Yet as good as it all sounds, it’s another challenge altogether to get customers to move away from the phone to digital channels to resolve their service issues. In this whitepaper, we address the art of gently moving customers to digital self-service for the numerous benefits it can yield for them, and for you.