Make your New Year’s resolutions digital!

January 02, 2017

It’s a new year — a great time to review what’s needed to move your digital engagement strategy forward. Here are five steps to help jumpstart you on your way.

1. Don’t do digital, be digital

Successful organizations think about themselves as inherently digital, rather than having piecemeal, digital extensions. Be dynamic and respond to digital trends by adapting and adding access points for customers as new methods emerge.

2. Be digital in all channels

It’s time to ramp up your digital reach. Find a way to expand to new channels digitizing your IVR and deploying a service BOT on Facebook and social messengers.

3. Consumers are already Digital

Your audience communicates in rich media, sending texts, images and video to each other every day. No one wants to fax anymore, so create channels that correspond to your consumers’ behavior.

4. Measure, Measure, Execute

It’s important for your bottom line to measure interactions, usage and adoption rates across all channels. If the data is there but you find it hard to get the right insights and execute, you need a system that is designed for ongoing improvement.

5. Use business metrics on your digital transformation

Quantify the digital shift by counting each self-service interaction that replaces an assisted one, or even worse - an interaction with your competition.

And remember, make this year about executing. Here’s to a happy and successful 2017!

Yours in action,

Assaf Frenkel


With CallVU, your digital transformation is made easy. We provide integrated, user-friendly digital journeys across mobile, web, Facebook, messenger and voice calls. 
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