Who we are

CallVU - redefining customer engagement
through an omni-channel customer experience

CallVU, offers an innovative Digital Engagement and BOT platform blending rich digital and interactive media with the web, voice and social channels. CallVU addresses the business need of diverting customers to digital self-service - reducing call volumes, ensuring a higher percentage of customers benefit from digital content across multiple channels and enhancing the customer experience. By creating new customer service channels for smartphone users, CallVU is able to deliver customer experiences that are more engaging and collaborative.

CallVU was founded in 2012 by a highly experienced team of digital service solution providers, committed to delivering digital experience for end users. With operations in the Silicon Valley, Boston, London and Tel Aviv, CallVU's products are installed in banks, as well as leading telecommunications, credit card companies and more. CallVU was selected as "Cool Vendor in CRM and Customer Support, 2016" by Gartner. The company has tripled its growth for four consecutive years by enabling organizations to deliver better and innovative customer experiences and improve operational efficiency.


Tuval LavaPresident & Executive Chairman
Tuval LavaPresident & Executive Chairman
Tuval Lava serves as President and Executive Chairman of CallVU. Tuval has led large private equity investments in China and held executive positions, serving as COO of Pilat Media Global Ltd. and CEO of Effective IT Ltd. While at Amdocs (NYSE: DOX), Tuval held several senior executive positions including President of the Hong Kong based Asia Pacific Division. Lava is a Partner and Director of the AfterDox Investment Group.
Ori FaranCo-founder & CEO
Ori FaranCo-founder & CEO
Ori Faran has been the CEO and co-founder of CallVU since 2012. He is responsible for steering the company’s people, product vision and projects. A pioneer in contact center innovation, Ori has vast experience and understanding of customer journey considerations as well as process and technology planning and deployment with global enterprise companies. Prior to joining CallVU, Ori served in management roles in leading contact center technology vendors.
Amitai RatzonVP of Global Sales
Amitai RatzonVP of Global Sales
Amitai Ratzon is VP of Global Sales at CallVU, responsible for executing the sales strategy across all regions and verticals. Amitai brings to CallVU over 15 years of Financial Services expertise, coupled with vast Enterprise Software Sales experience. Previously, Amitai was VP Sales at Earnix, responsible for leading the sales of Pricing Optimization Solutions to the world's largest banks and insurance companies. Prior to Earnix, Amitai spent 7 years at Super Derivatives (now part of ICE).
Doron RotszteinCo-founder & CTO
Doron RotszteinCo-founder & CTO
Doron Rotsztein is co-founder and CTO of CallVU, responsible for the design and development of CallVU's infrastructure and solutions. Doron has over two decades’ experience in software development, project leadership and innovation with specialization in the contact center arena. Prior to co-founding CallVU, Doron worked with world leading contact center vendors such as Nortel and Avaya and served as consultant to a variety of enterprises.
Assaf FrenkelVP Product & Marketing
Assaf FrenkelVP Product & Marketing
Assaf Frenkel is VP Product & Marketing at CallVU. A pioneer of Mobile Engagement, Mr. Frenkel was the founder and manager of the Mobile Engagement business unit at NICE. Mr. Frenkel was co-founder and CEO of mybitat, an IoT analytics company, and an investment professional at Gemini Ventures. Previously Assaf held business and product positions.


  • Nice Nice

    NICE is the world's leading provider of enterprise software solutions and is bringing about "The End of Not Knowing" by generating insight based on advanced analytics of structured and unstructured data. NICE solutions help the world's largest organizations deliver better customer service, ensure compliance, combat fraud and safeguard people. Over 25,000 organizations in more than 150 countries, including over 80 of the Fortune 100 companies, are using NICE solutions.

  • Liberty Global Liberty Global

    Liberty Global is the world’s largest international cable company with market-leading operations across 14 countries. Liberty Global Ventures, a subsidiary of Liberty Global, makes investments in early stage companies offering products and services that support Liberty Global’s business strategy and broader industry initiatives. Our portfolio includes companies in the content, technology and distribution space. All our investments are scalable across international markets and leverage Liberty Global’s operating resources to drive superior investment returns. These investments are managed by a dedicated team of professionals located in Silicon Valley, London, Denver and Amsterdam.

  • Afterdox Afterdox

    AfterDox is a group of smart angels that invests in early stage Israeli companies. Our mission is to help them grow, prosper and achieve value-creating business outcomes. AfterDox’s partners are all current and former top executives – from Amdocs and from other leading high-tech companies. Together we represent over 1.500 years of cumulative experience in the high tech market we provide access to a huge network in the global software, media, telecommunications, and internet industries.

  • Explore. Dream. Discover Explore. Dream. Discover

    Explore. Dream. Discover is an experienced investment group specializing in early stage ventures in Internet, mobile and new media. It has been helping build successful global Israeli companies since 1999. With its entrepreneurial spirit, and flexible investment strategy, it provides the whole package: its experience and know-how – more than 14 years in the business, its team of professionals, its financial backing, its network, its administrative assistance and definitely its tenacity (not to mention its drive). We really like to see ourselves as a team of friendly “doers”, looking to support and work with fired-up entrepreneurs and innovators who want to devote their time to cultivating their ideas into something big. Explore. Dream. Discover. is jointly owned by 2B-angels and Plus Ventures.

  • ‎2B Angels‎ ‎2B Angels‎

    2B Angels is a venture fund, investing in companies that are in the seed to post series A stage. The core strategy is to look for strong founders the fund can partner with; customize the support, value add and mentorship to develop a sustainable and repeatable high growth business. 2B Angels focus on innovation in the digital, communications and cyber worlds and typically take a lead investor position and make follow on investments as needed. A significant part of the early stage technology investment activity is carried out within the Explore. Dream. Discover technology incubator, which is owned together with Plus Ventures.

  • PLUS Ventures PLUS Ventures

    PLUS Ventures is the first multi-vehicle early-stage investment firm specializing in Israeli and Israeli related early stage, fast growth technology and media ventures. Plus Ventures has been one of the most active early-stage investors in Israel. The fund’s mission is to take a hands-on approach and help great entrepreneurs create great companies.